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The Medium Chill by David Roberts

(originally posted at PSST!)

As we all head back to work after a long weekend here in the US it might be a good time to pause and reflect on what it truly means to pursue happiness.

David Roberts wrote this in an insightful article at Grist:

“The U.S. economy is built on our error about what will make us happy. In fact, the error is built right into economics. To an economist, the economic actor finds happiness through the satisfaction of preferences, and the more choices we have, the more likely we are to be able to satisfy our preferences. That’s why economists use money as a rough stand-in for wellbeing; wealth represents choices.

That’s what consumer culture forever tells us: more money/stuff/status means fewer constraints, more freedom, more choices, thus more happiness. The entire economy runs on spending and debt, and for that to work everyone needs to think they’re not happy but could be happy if they just had more sh*t or a better job or a better house. Every “consumer” needs to be running on the treadmill, working toward the next thing.

But social psychologists tell a different story. They point out that there’s very little evidence that, once a certain base level of material security is achieved, more money and stuff make us happier. Gilbert offers one explanation: having fewer choices is often more conducive to synthetic happiness. (Watch the video — he’s got some fascinating experiments to back this up.) Piling up choices can make contentment impossible.

If that’s true, the implications for consumer culture are fairly profound.”

Read more here:

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